During the frequent travels in the Middle East and, in particular, Saudi Arabia; Perris discovered an incredible ingredient unused by modern Perfumery: Rose de Taif.
Taif is a beautiful city, with a glorious history, rich culture, and a unique geographic location.
Taif is located in Saudi Arabia, whose geography is dominated by the Arabian Desert – a semi-arid region with temperature that range from 0 in the cold winter to 55 in the very hot summer. In this extreme desert landscape and climate flowers have a very hard time flourishing and, in fact, very few forms of plants manage to survive.Taif roses, on the other hand, are in a different scenario altogether. Located on a mountain, its territory is very, very steep, covering altitudes between 1.500 and 2.200 meters above sea level. Altitude has a very strong impact on the weather thereby gifting to Taif a wonderful climate with relatively cool winters, very pleasant spring/autumn and beautiful warm summers. For this reason Taif as been selected by many as one of their favorite tourist destinations and, since ancient times, one of the best areas to grow vegetables, fruits and flowers.
Since ancient times the unique geographic location, climate and fertile soil has transformed Taif into a beautiful garden paradise where people cultivate precious fruits, vegetables and flowers. the Arabic world, with its arid based culture, has an immense appreciation for rose essential oil thereby giving birth to one of the most interesting rose cultivation techniques of the world.
In Taif the cultivation is dedicated to the Damask Rose, a rose that is available in Bulgaria, Turkey, Morocco and other areas, but here roses receive a special gift. With elevations between 1.500 and 2.000 meters, each rose develops a unique fragrant character. The roses are more powerful, fresh, and possess a very sophisticated fragrance. Nature has made this rose unique but there is much more to discover and understand – why the Taif Rose oil is considered the best in the Arab world, the only place where it has been available until today.